Other Work

Design

At Macomb Township, I was tasked with redesigning nearly everything, letterhead, brochures, business cards, and more. The largest project was the ID badges. Every single township employee needed a new photo to go with the updated design. It was considerable scheduling, but the new look and higher-quality photos were worth the effort.

E-Mail Marketing

I grew Michigan Humane’s e-mail newsletter from just under 50,000 subscribers to 175,000 subscribers. This is a 250 percent increase, and the open rate was consistently around 25 percent.